HTML eMail Marketing Course
This eMail Marketing Course runs for one day and is designed to give you the skills to hit the ground running and produce effective eShots by the end of the day. It shows how to create and edit beautiful graphics in Photoshop then work within Dreamweaver to produce beautiful email newsletters and shots. This is not an HTML course, it incorporates specific features from the Introduction to Dreamweaver Course and Introduction to Photoshop Course.
Using Photoshop and Dreamweaver combined you will learn how to create online email shots. It is aimed at designers, digital marketing or those looking to market and expand their company who wish to create and design ematerials without using HTML code.
- Dreamweaver Design View
- Dreamweaver Tables
- Dreamweaver HTML Properties (no coding involved)
- Dreamweaver Links
- Dreamweaver eShot Testing
- Photoshop, producing web graphics
- Photoshop to Web Design
- Photoshop and Dreamweaver Roundtripping
eMail Course Info
This Photoshop and Dreamweaver Course content takes between one and two days depending on the amount of people sitting on the training – for one person a day usually suffices but for small groups of between 4 and 6 people two days is more realistic.
Laptop Hire
Short of a laptop or 6? If so, then I can supply laptops and projector hire and take care of all aspects of your eShot training course – again, please don’t hesitate to get in touch for an informal chat about your needs.
As well as combined Photoshop and Dreamweaver Training I also run Adobe Courses in Creative Cloud and earlier software such as CS, CS6, CS5 or earlier if required.
HTML eMail Marketing Course - Overviews
eMail Course Introduction
Why eMail Marketing?
Why use Dreamweaver
Browsers and Compatibility
HTML emails display
How does the process work
External Servers
Learn how eShots are displayed
Differences between email clients
Web Mail / Outlook /
Dreamweaver Links
Creating & Editing Links
Email Links
Absolute & Relative Links
Image Hotspot Links
Image Links to external servers
HTML to eMail Design
eMail Design
eShot Limitations
eMail Tips & Tricks
Specific HTML eMail Requirements
Exporting HTML eShot to Mail Chimp
eShots to Mail Chimp Templates
eShots to Mail Chimp Troubleshooting
Dreamweaver & HTML Code
Dreamweaver Design & HTML Views
Dreamweaver Interface
eMail Shots in Dreamweaver
Understanding basic HTML
Discussing basics of HTML
eMail HTML Testing
Testing the eMail
Uploading HTML
Uploading Images
Testing Subject Lines
Verifying in Email Clients
Troubleshooting eBugs
Options – Email service providers
Photoshop RoundTripping
Web Based Images
Sourcing Images for the eShot
High impact Images
Type & Images working together
Bringing Photoshop Images into Dreamweaver
Accurate Image Position in Tabs
Dreamweaver Tables
Table Design
Creating & Editing Tables
Tables with eShot Design
Table Structure and eShot Design
Nested Tables
Positioning Text & Images in Tables
Image Spacing
Photoshop and eMail Shots
Use Photoshop to produce web images
Photoshop Tools & Interface
Layout, Guides and Sizing
Work with Photoshop Type Tools
Image Transformation
Image Resize and Resolution
Image Optimisation
File Extensions for the Web
Dreamweaver Bulk Email
Check HTML eShot Client Review
Use Outlook for HTML Email sends
3rd Party Test Apps
Mail Chimp
Vertical Response
Dreamweaver HTML Pages
Defining Sites
Creating Pages & Structure
Dreamweaver Page Properties
HTML Font tags
Inline Styles
Preview Dreamweaver Page
Photoshop Web Graphics
Working with Images
Slice Tool & Slicing Images
Editing & Defining Slicing
Generating HTML in Photoshop
HTML Setup & Export
eShot Distribution and Delivery
Plain-text alternative version
Creating a mailing list
Managing subscribers
Scheduling, and when to send
Tracking, click-throughs, bounces and reports
Anti-spam techniques
Pricing
