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  • HTML eMail Marketing Course

    eMail Marketing Course

    This eMail Marketing Course runs for one day and is designed to give you the skills to hit the ground running and produce effective eShots by the end of the day. It shows how to create and edit beautiful graphics in Photoshop then work within Dreamweaver to produce beautiful email newsletters and shots. This is not an HTML course, it incorporates specific features from the Introduction to Dreamweaver Course and Introduction to Photoshop Course.

     

    Using Photoshop and Dreamweaver combined you will learn how to create online email shots.  It is aimed at designers, digital marketing or those looking to market and expand their company who wish to create and design ematerials without using HTML code.

     

    • Dreamweaver Design View
    • Dreamweaver Tables
    • Dreamweaver HTML Properties (no coding involved)
    • Dreamweaver Links
    • Dreamweaver eShot Testing
    • Photoshop, producing web graphics
    • Photoshop to Web Design
    • Photoshop and Dreamweaver Roundtripping

     

    eMail Course Info

    This Photoshop and Dreamweaver Course content takes between one and two days depending on the amount of people sitting on the training – for one person a day usually suffices but for small groups of between 4 and 6 people two days is more realistic.   

     

    Onsite eShot Training Locations

     

    This is onsite training which means the dates and times are totally flexible and being based in the Midlands means location is not a restriction for onsite training as I travel extensively across the UK including all major cities and surrounding area’s including: Bradford, Oxford, York, Doncaster, Derby, Cheltenham, Chester, Liverpool, The Wirral, Coventry, Nottingham, Sheffield, Lincoln, Stoke. Please contact me for location and availability

     

    Laptop Hire

    Short of a laptop or 6?  If so, then I can supply laptops and projector hire and take care of all aspects of your eShot training course – again, please don’t hesitate to get in touch for an informal chat about your needs.

     

    As well as combined Photoshop and Dreamweaver Training I also run Adobe Courses in Creative Cloud and earlier software such as CS, CS6, CS5 or earlier if required.

     

    Thank you for dropping by.

    Don’t have a good day – have a great one

    Greta

     

    HTML eMail Marketing Course - Overviews

    eMail Course Introduction

    • Why eMail Marketing?
    • Why use Dreamweaver
    • Browsers and Compatibility
    • HTML emails display
    • How does the process work
    • External Servers
    • Learn how eShots are displayed
    • Differences between email clients
    • Web Mail / Outlook /

     

    Dreamweaver & HTML Code

    • Dreamweaver Design & HTML Views
    • Dreamweaver Interface
    • eMail Shots in Dreamweaver
    • Understanding basic HTML
    • Discussing basics of HTML

     

    Dreamweaver Tables

    • Table Design
    • Creating & Editing Tables
    • Tables with eShot Design
    • Table Structure and eShot Design
    • Nested Tables
    • Positioning Text & Images in Tables
    • Image Spacing

     

    Dreamweaver HTML Pages

    • Defining Sites
    • Creating Pages & Structure
    • Dreamweaver Page Properties
    • HTML Font tags
    • Inline Styles
    • Preview Dreamweaver Page

    Dreamweaver Links

    • Creating & Editing Links
    • Email Links
    • Absolute & Relative Links
    • Image Hotspot Links
    • Image Links to external servers

     

    eMail HTML Testing

    • Testing the eMail
    • Uploading HTML
    • Uploading Images
    • Testing Subject Lines
    • Verifying in Email Clients
    • Troubleshooting eBugs
    • Options – Email service providers

     

    Photoshop and eMail Shots

    • Use Photoshop to produce web images
    • Photoshop Tools & Interface
    • Layout, Guides and Sizing
    • Work with Photoshop Type Tools
    • Image Transformation
    • Image Resize and Resolution
    • Image Optimisation
    • File Extensions for the Web

     

    Photoshop Web Graphics

    • Working with Images
    • Slice Tool & Slicing Images
    • Editing & Defining Slicing
    • Generating HTML in Photoshop
    • HTML Setup & Export

    HTML to eMail Design

    • eMail Design
    • eShot Limitations
    • eMail Tips & Tricks
    • Specific HTML eMail Requirements
    • Exporting HTML eShot to Mail Chimp
    • eShots to Mail Chimp Templates
    • eShots to Mail Chimp Troubleshooting

     

    Photoshop RoundTripping

    • Web Based Images
    • Sourcing Images for the eShot
    • High impact Images
    • Type & Images working together
    • Bringing Photoshop Images into Dreamweaver
    • Accurate Image Position in Tabs

     

    Dreamweaver Bulk Email

    • Check HTML eShot Client Review
    • Use Outlook for HTML Email sends
    • 3rd Party Test Apps
    • Mail Chimp
    • Vertical Response

     

    eShot Distribution and Delivery

    • Plain-text alternative version
    • Creating a mailing list
    • Managing subscribers
    • Scheduling, and when to send
    • Tracking, click-throughs, bounces and reports
    • Anti-spam techniques
    Pricing
    • First Delegate: £300.00 inc VAT per day
    • Second and Subsequent Delegates: £75 inc VAT per day
    • Laptop Hire £25.00 per day per person

     

     

    This is onsite Photoshop and Dreamweaver training which means the dates and times are totally flexible and being based in the Midlands means location is not a restriction for onsite training as I travel extensively across the UK including all major cities and surrounding area’s including: Bradford, Oxford, York, Doncaster, Derby, Cheltenham, Chester, Liverpool, The Wirral, Coventry, Nottingham, Sheffield, Lincoln, Stoke. Please contact me for location and availability

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